The Charity Network

As the Director of Public Relations for the Charity Network, Mallory & Associates was responsible for developing, overseeing, and implementing public relations strategies for all CN consumer facing platforms including Charitybuzz, Chideo and Prizeo.

Susan G. Komen

Agency principal serves six years on Susan G. Komen’s board of directors; develops several highly successful breast cancer awareness campaigns to help save lives.

Chideo

Providing social media consulting, public relations and grassroots support for Chideo, the Charity Network, Mallory & Associates worked with hundreds of celebrities and charities to help promote their cause.

America 4 Boston

Garnered world-wide media coverage for “America 4 Boston Prayer Canvas”; grassroots campaign encompassed 10 months, 52 states, 120,000 prayers, 200 canvases for 1 Boston.

Seasons 52

Hired by Darden Group to promote the grand opening of Seasons 52 in Sacramento; agency builds guest list of 1,000 local key influencers for public & private VIP events.

Boy Scouts of America

Lead 18-month campaign to plan the California Centennial Celebration; 10,000 boy scouts march from the State Capitol to Raley Field to celebrate 100 years of scouting.

The California Museum

Tapped to promote The California Museum and the California Hall of Fame; agency worked with Governor Schwarzenegger and First Lady Maria Shriver to announce inductees.

St. Patrick's Day Parade

Organized and promoted Sacramento’s St. Patrick’s Day parade for 10 consecutive years; event grows to one Northern California’s largest St. Patrick’s Day parades.

The Delta King

Branded historic riverboat as a prominent dining and unique entertainment destination on the river.

The Party Concierge

Assisted The Party Concierge in rebuilding and rebranding a bigger and better event decor and design business after $5 million fire.
Featured Projects

SPECIAL EVENTS

 

  • Festival de la Familia grows to be one of Northern California’s largest cultural events
  • PINK the Boulevard unites The River District business, raises money for Susan G. Komen
  • Agency coordinates Sacramento’s Annual St. Patrick’s Parade 10 years consecutively
  • The Sacramento Press Club presents The California Gridiron Gala
  • SureWest for Business hosts customer appreciation day

PUBLIC RELATIONS

 

  • The Big Hug sets world-wide records while inspiring hugs all over the globe 
  • Congresswoman Doris Matsui speaks at Susan G. Komen for the Cure press conference
  • Old Sacramento, a National Historic Landmark named “Best Tourist Attraction”
  • Governor Schwarzenegger and First Lady Maria Shriver announce California Hall of Fame inductees

COMPLETE MARKETING CAMPAIGNS

 

  • America 4 Boston Prayer Canvas unveiled at Boston Red Sox Game
  • HomeZada launches innovative technology to organize homes
  • Boy Scouts of America California Centennial March
  • Mallory & Associates selected to promote the opening of Seasons 52 in Sacramento
  • The Dottie Awards honors Northern California’s top websites

SOCIAL MEDIA

 

  • #whyigiveback campaign created to build awareness for celebrity endorsed charities
  • 12 Days of Giving social media campaign designed for Chideo, the Charity Network
  • Social media campaign developed to rebuild and rebrand The Party Concierge as Northern California’s premiere event design & decor company
  • Super Heroes campaign launched via social media to build awareness for The River District and Komen’s Race for the Cure